Under Armour

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Under Armour

Product launch campaign

UA needed an overall message and a fresh look and feel for their new lacrosse product line. Simple and powerful. This concept makes the benefits of each product instantly understood using metaphor to zero in on product features and how they enhance the player’s game.

Matt Lahue  |  Copywriter

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Under Armour

Notre Dame seeding box

The Fighting Irish were about to play in their first ever college football playoff game. As a major sponsor of the program, UA wanted to reward them for their remarkable regular season performance and remind them to capitalise on the momentum they've generated. The Rush 4 Gold theme referenced the ultimate goal of capturing the National Championship. The boxes were distributed to each player in the locker room prior to the big game.

Matt Lahue  |  Copywriter

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Under Armour

Lacrosse head packaging

The “UNDENIABLE” designation recognizes the top 40 high school lacrosse programs around the country, and UA needed an elite package design to deliver this exclusive award of heads to each team. Designed within Under Armour’s brand standards in mind, we were asked to stylishly display a set of lacrosse heads, encased in packaging that reflected the tone of the sport.

Matt Lahue  |  Copywriter

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