Superhero Sunday's Campaign
To honor community members during COVID, the Buffalo Zoo promoted free admission on Sunday's for workers in the healthcare sector who helped WNY through the pandemic. In this approach, we leaned fully into the notion of community heroes as superheroes being summoned by their allies—styling messaging and design after that found in comic books. The result is a playful, fun campaign that highlights just how grateful the zoo is for what our heroes do every day.
Matt Lahue | Copywriter